There’s a new streaming service in town. Introducing Howdy, a new budget-friendly, ad-free subscription service created by Roku. With a low price and a vast library of content, learn more about Howdy’s perks and purpose below.
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Introducing Howdy
Howdy is a subscription video-on-demand (SVOD) service. Its priority is affordability and an ad-free experience. The service costs just $2.99 per month. No, this is not just a limited-time offer, but the base everyday low price.
Provided through Roku, the service will be unlike many other prominent services, such as Netflix, Hulu, Paramount+, or Disney+. Howdy is currently available nationwide in the U.S.
Content Offerings
The platform offers nearly 10,000 hours of high-quality content, from blockbuster movies, hit TV shows, and Roku Originals. The content library is built through a partnership with major industry companies, including Warner Bros., Lionsgate, Discovery, and FilmRise.
This allows viewers to enjoy films like Mad Max: Fury Road or nostalgic TV shows like Weeds. There is a blend of genres and premiere dates on the service, catering to all audiences, young and old.
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A Complement to Other Services
Unlike other streaming services, Howdy is designed to be a complement to other services. Anthony Wood, founder and CEO of Roku, stated that Howdy is designed to be a counterpart rather than competing with other companies.
It fulfills the need to watch content without the pesky ads and not have to pay premium prices to do so. The idea aligns with Roku’s broader mission to make high-quality TV affordable and accessible to all.
Production companies working with Howdy echo this thought, as their content is being shown to a wider audience, giving these impactful movies and shows a second chance.
Howdy’s Benefits
The low monthly payment isn’t the only benefit of Howdy. The service is entirely ad-free and allows subscribers to cancel whenever, without the need for contracts or hidden fees.
Plus, with a diverse content library, the service turns into an enjoyable, user-friendly experience that is sure to draw in lots of dedicated subscribers.
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A New Option for Roku Users
The new service has been busy getting its name out there, with the marketing campaign including billboards in Times Square throughout the month of August. Roku is trying to expand its platform through the service and leverage the 125 million daily active users in the U.S. to add Howdy to their monthly payments.
As of right now, the service is only available on Roku devices. However, Howdy is expected to expand to mobile and other platforms for more accessibility. This will also help cement the budding service in the competitive streaming marketplace.
In Conclusion
All in all, Howdy is aiming to provide only the best content to viewers for the lowest monthly price. Plus, without commercial interruptions, pricey fees, or confusing cancellation policies, the streaming service should quickly climb the ranks in popularity.
If you have a Roku account, perhaps you should check out the latest in content services now.
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