Long-running TV Network QVC may be approaching bankruptcy, leaving the network’s future up in the air along with dedicated viewers.
The shopping channel is engaged in talks to restructure its debt, which may include filing for Chapter 11 bankruptcy.
As of now, no decision has been made about filing, though there are many factors contributing to this once-popular channel’s decline.
QVC Heading Towards Bankruptcy
QVC Group Inc., the company overseeing QVC and HSN, is talking to creditors about restructuring its debt. While these negotiations proceed, there is a larger backdrop of operational challenges that may force the company to file for formal bankruptcy under Chapter 11 protections.
Bloomberg first reported the news, and while the talks remain confidential and fluid, there has been no news concerning the specifics of restructuring.
In September 2025, the company had $6.6 million in debt, including a credit facility that matured in October. That loan has $2.9 billion drawn on the facility.
After Bloomberg’s initial report, the company’s stock prices dropped for the company, losing about two-thirds of its value.
The news of a potential bankruptcy first hit news channels when QVC Group, Inc., laid off hundreds of employees in early 2025.
Factors Leading to Financial Strain
The company’s financial strain comes from various factors. One of the biggest factors is the steady decline in television audience engagement and a heavy debt load.
As viewers move from traditional cable subscriptions to streaming platforms and other avenues, QVC has struggled to adapt, as the service relies on live broadcasts to drive consumer purchases from the channel.
Financial disclosures have further shared the severity of QVC’s position. The company reported at the end of September 2025 its $6.6 billion debt, $2.9 billion credit facility, and unspecified tax liability.
The company first began in 1986, becoming an early pioneer in cable television. The channel allowed shoppers to choose items from their own home, including clothing, electronics, beauty products, and more. All they needed to do was call in, with the purchases sent to their home.
During a November earnings call, Chief Executive Officer David Rawlinson addressed the decrease in viewership and pressures, stating, “Returning our company to growth continues to be difficult as challenges persist.”
Previous Efforts by QVC
Efforts to get control of the company’s debt have been going on for a while.
In 2024, QVC initiated exchange offers for bonds maturing in 2027 and 2028, trying to extend deadlines for revised terms. The move was aimed at buying more time and improving the company’s liquidity.
A year prior, the company hired external advisors to help handle its borrowings more effectively. Beyond just the debt management, QVC is making operational adjustments. The company has decreased its dependence on imported goods and is tracking changes in tariff rates.
Both are trying to target and stabilize the supply side of the business as trade policies and tariffs continue to fluctuate.
The company is also trying to move into newer platforms, like social-media shopping, to keep up with the popular TikTok shop. In May 2025, the company entered an agreement with TikTok, which Rawlinson said would become “the first 24/7 live shopping experience in the U.S.”
Watching and Waiting
Now, it turns to the waiting game for stakeholders. Discussions are continuing between the company and creditors, though no sign of resolution has appeared yet.
A quick agreement could restore confidence in stakeholders and bolster the stock price, while continued questions might increase the stock’s decline. Plus, it’s not just the stakeholders with their necks on the line. Employees and suppliers can also be affected by the QVC decision, especially if the company goes bankrupt.
In the coming weeks, it’ll be critical to see how negotiations advance and whether QVC will be able to save itself from bankruptcy.
For now, the company is looking for any way to alleviate its financial standing and keep running its operations.