Amazon Music Unlimited has increased its subscription prices yet again in the United States and the United Kingdom.
The price increase moves the company’s rates in line with rival music streamer Spotify, which also announced an increase just weeks prior.
Amazon Music Unlimited Price Increase
Amazon has officially announced another price increase, the second one for Amazon Music Unlimited within 12 months.
The change is specific to the annual subscription option, taking effect in early 2026. The service will raise the annual cost from $199 to $219 per year for the family plan, plus tax, per billing cycle.
The change applies to the Family tier, which allows for six individual accounts under one subscription, so multiple family members can stream music simultaneously.
Individual plans are also seeing a price increase, with plans costing $12.99 per month, or $11.99 per month if you’re a Prime member.
When Does it Take Effect?
The Amazon Music Unlimited price increase will take effect on the subscriber’s first billing date on or after March 5th, 2026. This will align with the monthly subscribers‘ regular renewal schedule.
For those who joined through promotional offers, there will be a grace period. The promotional terms will remain the same, and after, the original full-price rate will apply for the initial billing cycle after the promotional period. After that, the updated rate will go into effect.
Customer Responses
Customers are not happy about the price increase, especially with two increases within a year. Many have gone to Reddit, with comments ranging from annoyed to angry, with some even adding swear words to get their point across.
One user commented, “I have thousands of songs saved and I use it every single day, but dam it, they are making it hard to keep using the service.”
Another used the increase as the breaking point, commenting, “The extra dollar has pushed me over the edge. The playlists won’t shuffle and I just can’t justify spending this much money to listen to my late 1900s favorites.”
A final user was blatant with their feelings about the service, writing, “I’ve already bailed just 5 mo. into the year subscription. The app really sucks. Much cheaper with Spotify with just two users.”
Amazon’s Deciding Factors
Amazon’s decision to raise prices yet again stems from sustaining ongoing investments in expanding content libraries and adding new platform features.
Between over 100 million songs, high-quality audio options, ad-free podcasts, and access to audiobooks, the platform sees its offerings as a way to bump the subscription price.
The Family/Unlimited plan goes further than just the base music subscription, too, providing shared access, device flexibility, and offline listening.
Amazon sees the service as an all-in-one entertainment hub to cater to all family preferences.
Reflecting Broader Trends
The Amazon Music Unlimited price increase reflects broader trends for digital subscription platforms, as companies try to balance affordability with funding new content and improvements.
While some subscribers may choose different services in response to the price increase, Amazon sees this as a necessary step to add value and other updates to the service.
It’s a growing trend of price increases across the board, with many struggling to make the payments on one platform, much less multiple.