Apple has set itself up to challenge in the Streaming Wars and only needs to make one move to come out on top with its TV+, Arcade, Music and News+ services.
It’s old news that Apple has 1.4 billion devices active on the global market, but it gives the tech-giant a huge advantage considering how people live through their smartphones. Without a back catalog, Apple already provides tons of content people want.
Attention, not hours
This is the smart part of Apple’s strategy: they have variety to grab and hold attention. These are the services Apple currently offers:
- TV+: Exclusive shows, documentaries, and movies for adults and kids alike ($4.99 monthly).
- Arcade: Games without in-app purchases and ads.
- Music: A huge library of music ($9.99 monthly).
- News+: Personalized content from magazines, leading newspapers and digital publishers ($9.99 monthly).
Across these four services, Apple offers almost everything. It lacks only books, but it is likely they’ll expand their Books app to include a subscription service like Amazon’s Audible in the future.
One move to put Apple on top
Today, it would cost just under $30 to cover every service listed above, not to mention any extra services like Netflix, Disney+, and Amazon Prime. For less than $65, you could have everything — plus Audible. Considering the breadth of content available for that monthly fee, why would anyone need a pay TV contract ever again?
Regardless, this is how Apple could put itself at the top of the Streaming Wars: bundling its TV+, Arcade, Music, and News+ services together into one competitive monthly price.
Imagine if Apple offered everything for $12.99 monthly? This is the price point Disney is bundling Disney+, Hulu Basic, and ESPN+ for. At around $10 per month and targeting its captive 1.4 billion users they could make Disney+’s subscriber acquisition laughable, Apple would be unstoppable.